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DraftKings has expanded its DFS deal with the NFL north of the border in a move that could boost the operator’s profile ahead of legal sports betting in Canada.
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The NFL and DraftKings first partnered back in September 2019 with DraftKings named the exclusive DFS sponsor of the league.
DraftKings Sportsbook Review 2021 & Promo Code. DraftKings Sportsbook launched in New Jersey on August 6, 2018, becoming the first sportsbook to go live in NJ and the first legal online sportsbook in the U.S. It’s available on apps for both Android and iOS devices and also as a web-based platform. The Nevada Gaming Control Board requires DFS operators to have a gaming license. The future in Nevada for DraftKings is currently unclear since the state doesn’t allow new customers to sign up for sports wagering accounts unless they do so in person at a casino sportsbook. While DraftKings isn’t licensed to operate its sportsbook or daily fantasy sports site in Nevada, the deal could signal what’s to come. DraftKings Gaming Innovation Studio The deal includes the opening of. Wynn Sports is the Nevada sportsbooks arm of the Wynn Las Vegas, a vast resort and casino on the Strip. Erected on the site of the former Desert Inn Hotel, the Wynn opened its doors in 2005. The resort features a large sportsbook area packed with LED displays and comfy seating.
As part of that agreement, DraftKings gained access to NFL branding and content opportunities across the DraftKings app and NFL Media.
That partnership was for the US only but has now been expanded to the Great White North.
Is DraftKings focused on DFS or betting?
“The relationship we share with the NFL is important for DraftKings to provide customers a great experience,” said Ezra Kucharz, chief business officer at DraftKings.
“This expanded agreement gives us a unique opportunity in the Canadian market. We look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”
A quote from the NFL also spoke about the growing popularity of DFS in Canada. But it’s hard to look past Canada sports betting as the key driver for the new deal.
Momentum for Canada sports betting
The Canadian government is bidding to end the federal ban on single-game sports betting.And the province of Ontario plans to end its lottery-run monopoly on online gambling. That would allow private operators into the market.
Ontario alone would be equal to the fifth-largest state in the US with 15 million citizens. Toronto-based TheScoreestimated a market potential in Ontario of $1.5 – $2.1 billion in annual gross gaming revenue.
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The market could be live by the second half of 2021, TheScore said.
Just as DraftKings built up an audience in the US via DFS, it can now gain a similar head-start in Canada sports betting. All told it’s been a good news week for DK. The company’s stock jumped more than 10% following an investment from one superstar stock picker.
DraftKings co-founder Matt Kalish and sportsbook director Johnny Avello led a tour Wednesday through the company’s expansive new Las Vegas office.
When its DraftKings Sportsbook product will follow dozens of new employees to Nevada remains in question.
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Kalish said Nevada’s in-person signup requirement hinders DraftKings’ plans to launch its app in the state:
“Like everyone else, we have to go through our licensing, make sure we get all our paperwork in, all of that kind of stuff. It was a little bit … lower on the list only because there’s a requirement to sign up on-premise in Nevada, which is a little different than if you go to New Jersey for example, you just download DraftKings and start playing.
“In Nevada, you have to go to a brick-and-mortar casino, sign up and then you can use the sports betting app. DraftKings didn’t have a retail — we’re a digital company, so we didn’t have a casino in Las Vegas that people could even go to to sign up.
“We’ve never really had that urgency to go get a license because we don’t have a way for consumers to get access to the product. We need to kind of solve that and then do the licensing in conjunction.”
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Wither the Caesars partnership?
The natural question raised by Kalish’s statement is: does the DraftKings partnership with Caesars provide a potential entry point? The company announced a tie-up with the casino giant in February 2019 for online sports betting nationwide.
“I’m very hopeful that you’re going to see us soon but I just can’t give you an exact date,” Avello said.
At the time of the deal, DraftKings CEO Jason Robins said in a statement:
“Partnering with such a world-class gaming organization will expedite our national roll-out process and give us the opportunity to work alongside one of the largest and most established industry leaders in the world.”
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DraftKings and Caesars: still a thing for Nevada?
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Asked Wednesday if DraftKings ever could launch Nevada sports betting via Caesars, Kalish did not answer directly, saying his expertise is in other parts of the operation.
Eldorado Resorts announced in June plans to merge with Caesars Entertainment. That merger could create uncertainty for all parties because Eldorado purchased a 20% stake in William Hill in September 2018.
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Eldorado also entered a partnership deal with The Stars Group, which later turned its keys over to Fox Bet. That complicated set of deals could require some unpacking before the future of DraftKings Sportsbook in Nevada becomes clearer.
Inside the new DraftKings office in Las Vegas
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The new open-office space is customized as part of a partnership with WeWork and is carved from the shared-work facility. Up to 70 employees will be on-site soon, with plans to expand to as many as 300 at capacity.
Kalish said the Las Vegas office will rank second in size only to the company’s Boston headquarters. Employees currently work in the only finished office of what will grow to four workspaces in the building. The company will run some trading, customer service, fraud, and eventually DraftKings Casino operations from Las Vegas.
Kalish said much of its operation is interchangeable among its offices in Boston, Hoboken, and New York, but DraftKings wanted to access the expertise of casino and sportsbook veterans in Las Vegas.
“There’s a lot of talent here that’s been working with these products for years and years,” Kalish said.